Pricing Decisions
What a discount must earn back, who you can lose after a price rise, and bottleneck hours.
In your head, jot if needed · no calculator why?
Opens at level 18.
Lesson and untimed practice
Read the full lesson and try each skill without a clock. About 3 minutes to read.
skills · practice stats
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Contribution after a discount not tried yet
worked example
Price is $280 and variable cost is $125. A 5% price discount is offered. What is the new contribution per sale?
Answer: $141.00
- New price = $280 × 0.95 = $266; contribution = $266 − $125 = $141, down from $155.
- The whole $14 discount comes out of contribution.
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Extra volume a discount needs not tried yet
worked example
Price is $300 and variable cost is $240. After a 5% discount, by what percentage must sales volume rise to keep the same total contribution? Round to one decimal place if needed.
Answer: 33.3%
- Contribution per sale falls from $300 − $240 = $60 to $285 − $240 = $45.
- Volume must rise by $60 ÷ $45 − 1 ≈ 33.3%.
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Price rise: customers you must keep not tried yet
worked example
98 customers each contribute $470. A price increase would raise contribution to $560 per customer. What is the minimum whole number of customers needed to keep at least $46,060 of contribution?
Answer: 83
- $46,060 ÷ $560 = 82.25; round up to 83.
- This is a threshold, not a forecast of how many will stay.
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Contribution per scarce hour not tried yet
worked example
Job A contributes $620 in 4 scarce work hours. Job B contributes $1,400 in 7 scarce work hours. Which earns more contribution per scarce hour?
- Job B
- They are equal
- Job A
- You need the selling prices to decide
Answer: Job B
- Per hour: A = $620 ÷ 4 = $155; B = $1,400 ÷ 7 = $200.
- When hours are the limit, rank jobs by contribution per scarce hour (assuming there's enough demand).
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Which price makes the most profit? not tried yet
worked example
Price $85, variable cost $38 per unit, fixed costs $12,000 a month, 455 units a month now, capacity 590 units. Option 1: raise the price to $92 and sell 410 units. Option 2: cut the price to $80 and sell 554 units. Which gives the highest monthly operating profit?
- Option 1 (raise price)
- All three are equal
- Keep the current price
- Option 2 (cut price)
Answer: Option 2 (cut price)
- Profit = units × (price − variable) − fixed: now $9,385, Option 1 $10,140, Option 2 $11,268.
rest ladder
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