Operator I: Read Greenline
Work out Greenline's profit, three possible moves, and a cash squeeze, one case card at a time.
Pen and paper is fine · no calculator needed why?
Opens at level 40.
the lesson
Read the lesson
The idea
Greenline is a made-up office-plant care business. In its base month, 40 customers each pay $500 and each costs $200 to serve; fixed expenses are $6,000. Each customer contributes $300, so contribution is $12,000 and operating profit is $6,000.
Every scenario runs through the same line: customers × (price − variable cost) − fixed costs. Change only what the scenario changes, and compare the result with the base month.
Profit is not cash. Revenue a customer has not paid yet counts in profit, but it sits in receivables until it is collected.
Techniques
Same line, new inputs
- Contribution per customer: the scenario's price minus variable cost.
- Multiply by the customers the scenario gives, not today's count.
- Subtract the fixed costs, plus any hire, once.
- Compare with the base profit, not with revenue.
worked example
A cleaning business has 30 customers at $400 a month, $150 variable cost each, $5,000 fixed. Scenario: price rises to $450 and 28 customers stay; costs don't change. What is operating profit?
- 28 × ($450 − $150) = 28 × $300 = $8,400.
- $8,400 − $5,000 = $3,400.
- Today's profit: 30 × $250 − $5,000 = $2,500.
Answer: $3,400
Follow the cash
- Start from the opening cash.
- Add only the cash actually collected.
- Subtract the costs actually paid.
worked example
A cleaning business opens the month with $4,000 of cash. It earns $12,000 of revenue but collects only $9,000, and pays all $9,500 of its costs. What is ending cash?
- $4,000 + $9,000 − $9,500 = $3,500.
- Profit is $2,500, but $3,000 is still owed by customers.
Answer: $3,500
Tips by skill
- TipBase month operating profit: Customers × (price − variable cost) is contribution. Subtract the fixed expenses; use a minus sign for a loss.
- TipScenario: raise the price: Use the new price and only the customers who stay. The cost per customer and the fixed costs stay the same.
- TipScenario: discount to grow: Every customer pays the lower price, old and new. Then subtract variable and fixed costs as usual.
- TipScenario: hire and grow: Contribution per customer stays the same. Add the coordinator to the fixed costs once, then subtract.
- TipCash stress test: Opening cash plus what was actually collected minus what was paid. Uncollected revenue is not cash yet.
Watch out for
- Stopping at contribution. Greenline's $12,000 comes before the $6,000 of fixed expenses.
- Assuming every customer stays at the new price, or that extra revenue is extra profit.
- Forgetting the hire, or counting it twice. Add it to fixed costs once.
- Adding the whole profit to opening cash when some revenue was not collected.
skills · practice stats
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Base month operating profit not tried yet
worked example
Brightside Cleaning (a made-up office cleaning business), one month: 54 customers each pay $350; each customer costs $140 in variable costs; fixed expenses are $15,000. What is monthly operating profit? (Use a minus sign for a loss.)
Answer: -$3,660.00
- Revenue 54 × $350 = $18,900; variable costs 54 × $140 = $7,560.
- Contribution $18,900 − $7,560 = $11,340; minus fixed $15,000 = −$3,660.
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Scenario: raise the price not tried yet
worked example
Fernhill Pest Control (a made-up pest control service): 48 customers at $350 a month, $160 variable cost per customer, $4,500 fixed. Scenario: price rises to $375 and 41 customers stay; costs don't change. What is operating profit in this scenario?
Answer: $4,315.00
- 41 × ($375 − $160) = 41 × $215 = $8,815; minus $4,500 fixed = $4,315, versus $4,620 now.
- It depends on how many customers really stay.
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Scenario: discount to grow not tried yet
worked example
Northstar IT Support (a made-up IT support business): 54 customers at $700 a month, $270 variable cost per customer, $3,000 fixed, room for 65 customers. Scenario: price falls to $650 and customers grow to 62; costs don't change. What is operating profit in this scenario?
Answer: $20,560.00
- 62 × ($650 − $270) = 62 × $380 = $23,560; minus $3,000 fixed = $20,560.
- Revenue goes from $37,800 to $40,300; profit goes from $20,220 to $20,560.
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Scenario: hire and grow not tried yet
worked example
Greenline (a made-up office-plant care business): 40 customers at $500 a month, $200 variable cost per customer, $6,000 fixed. Scenario: hire a coordinator for $4,000 a month and grow to 50 customers at the same price; variable cost per customer doesn't change. What is operating profit in this scenario?
Answer: $5,000.00
- 50 × $300 = $15,000; fixed becomes $6,000 + $4,000 = $10,000; profit = $5,000, versus $6,000 now.
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Cash stress test not tried yet
worked example
Fernhill Pest Control (a made-up pest control service): 36 customers at $650 a month, $270 variable cost per customer, $9,500 fixed. Opening cash is $11,000. This month Fernhill Pest Control collects only $11,900 of its $23,400 revenue and pays all $19,220 of its costs. What is ending cash?
Answer: $3,680.00
- $11,000 + $11,900 − $19,220 = $3,680.
- Operating profit is still $4,180; the other $11,500 of revenue sits in receivables until customers pay.
rest ladder
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- 30 days
- 60 days
- mastered · every 90 days