Base Rates & Conditional Rates
Always ask 'out of which group?' before you divide.
In your head, jot if needed · no calculator why?
Opens at level 37.
Lesson and untimed practice
Read the full lesson and try each skill without a clock. About 3 minutes to read.
skills · practice stats
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Rate within a group not tried yet
worked example
There are 260 leads. 40 are referrals, and 7 of the referral leads buy. What is the conversion rate among referrals?
Answer: 17.5%
- "Among referrals" means divide by referrals: 7 ÷ 40 = 17.5%.
- Dividing by all 260 leads would answer a different question.
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Share of buyers from a group not tried yet
worked example
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Flagged: how likely is it real? not tried yet
worked example
Of 10,000 orders, 200 are fraudulent. A filter flags 90% of fraudulent orders and 2% of honest orders. If an order is flagged, what is the chance it's fraudulent? Round to the nearest whole percent.
Answer: 48%
- Flagged fraud = 90% of 200 = 180; flagged honest = 2% of 9,800 = 196.
- Among the 376 flagged orders: 180 ÷ 376 ≈ 47.9%, about 48%. When the bad group is small, false alarms pile up.
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Which denominator? not tried yet
worked example
You want the no-show rate among online bookings. What goes in the denominator?
- All bookings
- All online bookings
- All no-shows
- Online bookings that were no-shows
Answer: All online bookings
- The group after "among" is the whole you divide by: all online bookings.
- Only the ones that were no-shows go on top.
rest ladder
- 1 day
- 3 days
- 7 days
- 14 days
- 30 days
- 60 days
- mastered · every 90 days