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Solve for the Unknown

lesson · about 3 minutes

Turn a business target into a simple equation and solve it.

In your head, jot if needed · no calculator why?

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the idea

Turn the story into an equation with a named unknown. Revenue = price × count means a count is revenue ÷ price. For a profit target, each customer's contribution (what each one leaves after its own variable costs) has to pay the fixed costs and the target.

Many costs are a fixed amount plus a cost per job. With $2,000 fixed and $50 a job, 100 jobs cost $7,000 in all, an average of $70 a job. But one more job adds only $50, because the $2,000 is paid either way.

techniques

Write it, then undo it

A count for a revenue or profit target.

  1. Write it out: price × count = revenue, or contribution × customers = fixed costs + target.
  2. Divide both sides by the amount per customer or per unit.
  3. People and jobs come in whole numbers: round up, then check.
worked example

Example: Each customer leaves $300 a month after variable costs. Fixed monthly costs are $4,500. How many whole customers are needed for at least $2,000 of monthly operating profit?

  1. $300 × customers must cover $4,500 + $2,000 = $6,500.
  2. $6,500 ÷ $300 ≈ 21.67, so round up to 22.
  3. Check: 21 customers bring $6,300, short of $6,500.

Answer: 22

more: Keep the balance

Extra cost: the per-job part

Total cost is a fixed amount plus a cost per job, and the number of jobs changes.

  1. Count the extra jobs: new number minus old.
  2. Multiply by the cost per job.
  3. Leave the fixed amount out. It is paid either way.
worked example

Example: Total cost is $1,500 plus $25 per job. How much does total cost rise when jobs go from 80 to 100?

  1. 100 − 80 = 20 extra jobs.
  2. 20 × $25 = $500.

Answer: $500

Average cost: total ÷ jobs

The average cost per job at a given number of jobs.

  1. Total cost: the fixed amount plus the cost per job × the jobs.
  2. Divide the total by the number of jobs.
worked example

Example: Total cost is $3,000 plus $40 per job. What is the average cost per job at 150 jobs?

  1. Total: $3,000 + $40 × 150 = $9,000.
  2. Average: $9,000 ÷ 150 = $60.

Answer: $60

watch out for

practice

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How many to hit a revenue target?

worked example

Each class seat brings in $1,350. How many class seats produce $68,850 of revenue?

Answer: 51

  1. Revenue = price × count, so count = $68,850 ÷ $1,350 = 51.
  2. Check: 51 × $1,350 = $68,850.

Customers for a profit target

worked example

Each customer leaves $380 a month after variable costs. Fixed monthly costs are $5,400. How many whole customers are needed for at least $8,100 of monthly operating profit?

Answer: 36

  1. Cover fixed costs plus the target: ($5,400 + $8,100) ÷ $380 = $13,500 ÷ $380 ≈ 35.53; round up to 36.
  2. 35 customers would bring only $13,300, short of the $13,500 needed.

How much does cost rise?

worked example

Total cost is $4,000 plus $100 per job. How much does total cost rise when jobs go from 270 to 360?

Answer: $9,000.00

  1. Only the per-job part changes: 90 extra jobs × $100 = $9,000.
  2. The $4,000 is paid once either way.

Average cost per job

worked example

Total cost is $3,000 plus $110 per job. What is the average cost per job at 100 jobs?

Answer: $140.00

  1. Average = total ÷ jobs = ($3,000 + $110 × 100) ÷ 100 = $14,000 ÷ 100 = $140.
  2. The fixed part gets shared across more jobs as volume grows.

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